Prop 65 notice 2018-00788: Purposeful Excellence Inc.
Safe Products for Californians, LLC filed this California Prop 65 60-day notice on May 18, 2018. It names Purposeful Excellence Inc. and Target Corporation and alleges exposure to Cadmium from Lactation Cookies.
The violations below are alleged in a 60-day notice. They are not proven. A 60-day notice is not a lawsuit and not a finding of liability.
- AG number
- 2018-00788
- Date filed
- Noticing party
- Plaintiff attorney
- Tanya E. Moore
- Alleged violators
- Chemicals
- Source or product
- Lactation Cookies
- Official notice
- Notice PDF at oag.ca.gov
- Official record
- Attorney General record for 2018-00788
- Last checked
- November 11, 2026
What happened after this notice
Reported to the Attorney General by the party that filed the notice, as of November 12, 2026. A settlement is not an admission and not a finding that anyone broke the law.
Civil Complaint,
- Defendant
- PURPOSEFUL EXCELLENCE INC.; TARGET CORPORATION
- Case
- Safe Products for Californians, LLC v. Purposeful Excellence
- Court
- Santa Clara Superior Court, 18CV335733
- Relief sought
- Warning, Civil Penalty
- Official document
- PDF at oag.ca.gov
Recent notices filed by Safe Products for Californians, LLC
- Innosupps dba The Clean Supps, LLC: Cadmium, Lead and lead compounds in Dietary SupplementNotice 2021-02465, filed 2021-10-06 by Safe Products for Californians, LLC
- Apothekary Inc.: Lead and lead compounds in Dietary SupplementNotice 2021-02464, filed 2021-10-06 by Safe Products for Californians, LLC
- Lost Empire Herbs: Lead and lead compounds in Powdered Dietary SupplementsNotice 2021-02187, filed 2021-08-24 by Safe Products for Californians, LLC
- Clevr Blends LLC: Lead and lead compounds in Clevr Blends Rose Cacao SuperLatteNotice 2021-02186, filed 2021-08-24 by Safe Products for Californians, LLC
- Urban Outfitters, Inc. and 1 more: Arsenic (inorganic arsenic compounds), Cadmium, Lead and lead compounds in Sakara Life Metabolism Super Powder, Sakara Nori Chips, Sakara Energy Super Bar, Sakara Nootropic ChocolatesNotice 2021-01768, filed 2021-07-16 by Safe Products for Californians, LLC