Prop 65 notice 2018-00951: Prevention, LLC, individually and doing business as Naturade
Environmental Research Center, Inc. filed this California Prop 65 60-day notice on June 12, 2018. It names Prevention, LLC, individually and doing business as Naturade and alleges exposure to Cadmium and Lead and lead compounds from Dietary supplements.
The violations below are alleged in a 60-day notice. They are not proven. A 60-day notice is not a lawsuit and not a finding of liability.
- AG number
- 2018-00951
- Date filed
- Noticing party
- Plaintiff attorney
- Adams Broadwell Joseph & Cardozo
- Alleged violators
- Chemicals
- Source or product
- Dietary supplements
- Official notice
- Notice PDF at oag.ca.gov
- Official record
- Attorney General record for 2018-00951
- Last checked
- November 11, 2026
What happened after this notice
Reported to the Attorney General by the party that filed the notice, as of November 12, 2026. A settlement is not an admission and not a finding that anyone broke the law.
Civil Complaint,
- Defendant
- Prevention, LLC
- Case
- Environmental Research Center,Inc. v. Prevention, LLC
- Court
- Alameda County Superior Court, RG18919704
- Relief sought
- Warning, Civil Penalty, Preliminary / Permanent Injunction; Attorneys Fees/Costs
- Official document
- PDF at oag.ca.gov
Settlement,
- Defendant
- Prevention, LLC
- Case
- Environmental Research Center,Inc. v. Prevention, LLC
- Court
- Alameda County Superior Court, RG18919704
- Total payments
- $125,000.00
- Civil penalty
- $36,598.00
- Attorney fees and costs
- $60,953.00
- Payment in lieu of penalty
- $27,449.00 ((4.4 $27,448.62 shall be distributed to ERC as an Additional Settlement Payment (“ASP”), pursuant to California Code of Regulations, title 11, sections 3203, subdivision (d) and 3204. ERC will utilize the ASP for activities that address the same public harm as allegedly caused by Defendant in this matter. These activities are detailed below and support ERC’s overarching goal of reducing and/or eliminating hazardous and toxic chemicals in dietary supplement products in California. ERC’s activities have had, and will continue to have, a direct and primary effect within the State of California because California consumers will be benefitted by the reduction and/or elimination of exposure to lead and/or cadmium in dietary supplements and/or by providing clear and reasonable warnings to California consumers prior to ingestion of the products.))
- Terms
- Warnings, reformulation
- Official document
- PDF at oag.ca.gov
Judgment,
This judgment was entered on a settlement. Its payment is the settlement's payment and not an added one.
- Defendant
- Prevention, LLC
- Case
- Environmental Research Center,Inc. v. Prevention, LLC
- Court
- Alameda County Superior Court, RG18919704
- Total payments
- $125,000.00
- Civil penalty
- $36,598.00
- Attorney fees and costs
- $60,953.00
- Payment in lieu of penalty
- $27,449.00 (($27,448.62 shall be distributed to ERC as an Additional Settlement Payment ("ASP"), pursuant to California Code of Regulations, title 11, sections 3203, subdivision (d) and 3204. ERC will utilize the ASP for activities that address the same public harm as allegedly caused by Defendant in this matter. These activities are detailed below and support ERC's overarching goal of reducing and/or eliminating hazardous and toxic chemicals in dietary supplement products in California. ERC's activities have had, and will continue to have, a direct and primary effect within the State of California because California consumers will be benefited by the reduction and/or elimination of exposure to lead and/or cadmium in dietary supplements and/or by providing clear and reasonable warnings to California consumers prior to ingestion of the products.))
- Terms
- Warnings, Reformulation
- Official document
- PDF at oag.ca.gov
Other notices naming Prevention, LLC, individually and doing business as Naturade
- Prevention, LLC, individually and doing business as Naturade: Cadmium, Lead and lead compounds in Dietary supplementsNotice 2018-02337, filed 2018-12-28 by Environmental Research Center, Inc.
Recent notices filed by Environmental Research Center, Inc.
- Steuben Foods, Incorporated: Perfluorooctanoic Acid (PFOA) in Kiki Milk Unsweetened Organic Plant-Based Milk, Kiki Milk Chocolate Organic Plant-Based MilkNotice 2026-05243, filed 2026-11-06 by Environmental Research Center, Inc.
- SF Markets, LLC: Perfluorooctanoic Acid (PFOA) in Kiki Milk Unsweetened Organic Plant-Based Milk, Kiki Milk Chocolate Organic Plant-Based MilkNotice 2026-05242, filed 2026-11-06 by Environmental Research Center, Inc.
- Walmart Inc.: Perfluorooctanoic Acid (PFOA) in Ripple Coffee with Other Natural Flavor Protein ShakeNotice 2026-05241, filed 2026-11-06 by Environmental Research Center, Inc.
- SF Markets, LLC: Perfluorooctanoic Acid (PFOA) in Ripple Kids Plant-Based Milk Unsweetened OriginalNotice 2026-05240, filed 2026-11-06 by Environmental Research Center, Inc.
- DAS Labs LLC, individually and dba Bucked Up and 1 more: Lead and lead compounds in Babe Boost Black Cherry Bucked Up Natural FlavorsNotice 2026-05239, filed 2026-11-06 by Environmental Research Center, Inc.