Prop 65 notice 2021-01809: Forma Brands, LLC
Environmental Health Advocates, Inc. filed this California Prop 65 60-day notice on July 23, 2021. It names Forma Brands, LLC, Jeffree Star Cosmetics, Inc. and Amazon.com, Inc. and alleges exposure to Titanium dioxide (airborne, unbound particles of respirable size) from Morphe X Jeffree Star Artistry Palette.
The violations below are alleged in a 60-day notice. They are not proven. A 60-day notice is not a lawsuit and not a finding of liability.
- AG number
- 2021-01809
- Date filed
- Noticing party
- Plaintiff attorney
- Entorno Law, LLP
- Alleged violators
- Source or product
- Morphe X Jeffree Star Artistry Palette
- Official notice
- Notice PDF at oag.ca.gov
- Official record
- Attorney General record for 2021-01809
- Last checked
- November 11, 2026
What happened after this notice
Outcomes for this notice have not been checked yet. A settlement is not an admission and not a finding that anyone broke the law.
Other notices naming Forma Brands, LLC
- Jaclyn Cosmetics, LLC and 3 more: Diethanolamine in Jaclyn Cosmetics Poutspoken Liquid Lipstick - Be BoldNotice 2024-02453, filed 2024-06-20 by Initiative for Safer Cosmetics
- Forma Brands, LLC and 2 more: Titanium dioxide (airborne, unbound particles of respirable size) in Morphe X Jeffree Star Artistry PaletteNotice 2021-03100, filed 2021-12-23 by Environmental Health Advocates, Inc.
- Forma Brands LLC and 2 more: Titanium dioxide (airborne, unbound particles of respirable size) in Morphe X Jeffree Star Artistry PaletteNotice 2021-01635, filed 2021-07-07 by Environmental Health Advocates, Inc.
Recent notices filed by Environmental Health Advocates, Inc.
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- Primal Nutrition, LLC and 3 more: Fumonisin B1 in Primal Kitchen No Dairy Sundried Tomato Pasta SauceNotice 2026-05235, filed 2026-11-06 by Environmental Health Advocates, Inc.
- Natural Essentials Inc.: Lead in Bulk Apothecary Moringa PowderNotice 2026-05234, filed 2026-11-06 by Environmental Health Advocates, Inc.
- Home Essentials & Beyond, Inc and 1 more: Lead in Ross "Home Sweet Home" Hydrangea Bliss White PitcherNotice 2026-05233, filed 2026-11-06 by Environmental Health Advocates, Inc.
- General Mills, Inc. and 1 more: Cadmium in Progresso Hearty Grain Vegetable Protein SoupNotice 2026-05232, filed 2026-11-06 by Environmental Health Advocates, Inc.