Prop 65 notice 2024-01733: Make Up For Ever LLC
Initiative for Safer Cosmetics filed this California Prop 65 60-day notice on May 6, 2024. It names Make Up For Ever LLC, Louis Vuitton North America, Inc., LVMH Moet Hennessy Louis Vuitton Inc. and LVMH Holdings Inc. and alleges exposure to Diethanolamine from Makeup For Ever Waterproof Mascara.
The violations below are alleged in a 60-day notice. They are not proven. A 60-day notice is not a lawsuit and not a finding of liability.
- AG number
- 2024-01733
- Date filed
- Noticing party
- Plaintiff attorney
- Cliffwood Law Firm, PC
- Alleged violators
- Chemicals
- Source or product
- Makeup For Ever Waterproof Mascara
- Official notice
- Notice PDF at oag.ca.gov
- Official record
- Attorney General record for 2024-01733
- Last checked
- November 11, 2026
What happened after this notice
Outcomes for this notice have not been checked yet. A settlement is not an admission and not a finding that anyone broke the law.
Other notices naming Make Up For Ever LLC
- Make Up For Ever LLC and 1 more: Titanium dioxide (airborne, unbound particles of respirable size) in Make Up For Ever Artist Blush - Hot LavaNotice 2024-00584, filed 2024-02-09 by Environmental Health Advocates, Inc.
- Make Up For Ever LLC: Titanium dioxide (airborne, unbound particles of respirable size) in Make Up For Ever Artist Face Color Mini Highlighter and Blush DuoNotice 2022-02606, filed 2022-10-27 by Environmental Health Advocates, Inc.
- Make Up For Ever LLC and 1 more: Titanium dioxide (airborne, unbound particles of respirable size) in Make Up Forever Artist Color Shadow M742Notice 2022-02075, filed 2022-09-07 by Environmental Health Advocates, Inc.
Recent notices filed by Initiative for Safer Cosmetics
- AcneFree, LLC and 2 more: Benzene in Acne Free Severe Acne Spot Treatment TerminatorNotice 2025-05235, filed 2025-12-31 by Initiative for Safer Cosmetics
- Crown Laboratories, Inc. and 2 more: Benzene in PanOxyl Acne Foaming WashNotice 2025-05234, filed 2025-12-31 by Initiative for Safer Cosmetics
- Perio, Inc. and 2 more: Diethanolamine in Barbasol - Soothing AloeNotice 2025-04612, filed 2025-11-12 by Initiative for Safer Cosmetics
- ES Cosmetic International, LLC and 1 more: Diethanolamine in Every Strand Simply Curls Professional Curling CremeNotice 2025-01812, filed 2025-06-10 by Initiative for Safer Cosmetics
- American International Industries, Inc. and 2 more: Diethanolamine in AMERICAN INT IND multi-layering mascaraNotice 2025-01207, filed 2025-04-14 by Initiative for Safer Cosmetics