Prop 65 notice 2025-00625: Markwins Beauty Brands, Inc.
Mothers Oversight Network for Actionable Response to Contaminant Harm [MONARCH], LLC filed this California Prop 65 60-day notice on February 27, 2025. It names Markwins Beauty Brands, Inc. and The Target Corporation and alleges exposure to Di-isodecyl phthalate (DIDP) from Hello Kitty Lip Smacker Best Flavor Forever Makeup Bag.
The violations below are alleged in a 60-day notice. They are not proven. A 60-day notice is not a lawsuit and not a finding of liability.
- AG number
- 2025-00625
- Date filed
- Plaintiff attorney
- Daniel N. Greenbaum
- Alleged violators
- Chemicals
- Source or product
- Hello Kitty Lip Smacker Best Flavor Forever Makeup Bag
- Official notice
- Notice PDF at oag.ca.gov
- Official record
- Attorney General record for 2025-00625
- Last checked
- November 11, 2026
What happened after this notice
Outcomes for this notice have not been checked yet. A settlement is not an admission and not a finding that anyone broke the law.
Other notices naming Markwins Beauty Brands, Inc.
- Markwins Beauty Brands, Inc. and 1 more: Diethanolamine in Wet n Wild Mega Volume MascaraNotice 2026-01139, filed 2026-03-13 by Environmental Health Advocates, Inc.
- Physicians Formula Cosmetics, Inc. and 2 more: Diethanolamine in Rose All Day MascaraNotice 2024-05221, filed 2024-12-13 by Initiative for Safer Cosmetics
- Markwins Beauty Brands, Inc. and 2 more: Diethanolamine in WET N WILD mega protein mascaraNotice 2024-05220, filed 2024-12-13 by Initiative for Safer Cosmetics
- Markwins Beauty Brands, Inc. and 2 more: Diethanolamine in Disney Princess SmackersNotice 2024-05160, filed 2024-12-12 by Initiative for Safer Cosmetics
- Markwins Beauty Brands, Inc. and 1 more: Diethanolamine in Black Radiance Body Building Mascara - Black - 0.27 fl ozNotice 2024-03459, filed 2024-08-16 by Environmental Health Advocates, Inc.
Recent notices filed by Mothers Oversight Network for Actionable Response to Contaminant Harm [MONARCH], LLC
- Web Merchants Inc: Di(2-ethylhexyl)phthalate (DEHP) in Bum TimeNotice 2026-05264, filed 2026-11-09 by Mothers Oversight Network for Actionable Response to Contaminant Harm [MONARCH], LLC
- Cybernet Entertainment LLC: Di(2-ethylhexyl)phthalate (DEHP) in Bondage Tape by KinkNotice 2026-05263, filed 2026-11-09 by Mothers Oversight Network for Actionable Response to Contaminant Harm [MONARCH], LLC
- Durvet Inc and 1 more: Di(2-ethylhexyl)phthalate (DEHP) in Durvet Economy Leather Hole PuncherNotice 2026-05262, filed 2026-11-09 by Mothers Oversight Network for Actionable Response to Contaminant Harm [MONARCH], LLC
- Escalante Outdoors, LLC dba 4Runner Lifestyle: Lead in Off-road Tire DeflatorsNotice 2026-05261, filed 2026-11-09 by Mothers Oversight Network for Actionable Response to Contaminant Harm [MONARCH], LLC
- XTL US Inc. dba XTool: Lead in Wax Seal Stamp SetNotice 2026-05260, filed 2026-11-09 by Mothers Oversight Network for Actionable Response to Contaminant Harm [MONARCH], LLC